PRIVACY STATEMENT

At Pūkeko Blue Ltd, we are committed to maintaining the privacy and confidentiality of any personal data, including images or photos, that we collect, use, and share during our business operations. In accordance with the Privacy Act 2020, this Privacy Statement explains how we handle personal data, including photographs, and the measures we take to protect individuals' privacy.

1. Information We Collect

In the course of our business, we may collect and use personal information and photographs that include personal information or identifiable images of individuals. This is only when necessary for our functions and services. Other instances may include:

• Personal information will be collected directly from you or from an authorised party. 
• Photographs of individuals: These may be used in our marketing materials, business plans, presentations, or on our website.
• Identifiable Information: When photos contain visible individuals in this Business Plan, we have covered their faces until we receive written consent to publish/use the image.

2. How We Use Photos and Personal Data
We may use photographs for various purposes, including:
• Marketing and Advertising: Photos may be used in promotional content, on our website, in business presentations, or in social media.
• Business Plans: We may incorporate images into our business plan to illustrate products, services, or business activities.
• Internal Use: Photos may be used in internal presentations, reports, and strategy discussions.

3. Consent for Use of Photos
For any images that include identifiable individuals, we obtain explicit consent from the individuals featured before using their photos for business purposes. This consent is generally provided through a signed release form that specifies:

• How the photos will be used (e.g., in business plans, advertisements, on websites, etc.).
• The length of time the photos will be used.
• Whether or not compensation is involved.

4. Data Sharing and Third-Party Services
We do not sell personal data or photographs to third parties. However, we may share photos with trusted thirdparty vendors who assist with:

• Marketing Services: For example, social media platforms, ad agencies, or content creators.
• Website Management: To display images or integrate them into business materials.

These third parties are bound by contractual obligations to protect personal data and may only use the photos for the specified purposes.

5. Data Security
We take reasonable measures to protect the privacy and security of photographs and any related personal information, including:

• Storage: Images and personal data are securely stored and accessed only by authorised personnel.
• Encryption: We use encryption and other security methods to safeguard any digital images or data that may contain sensitive information.

6. Retention of Photos and Personal Data
We retain photos and personal data only for as long as necessary for the purposes outlined in this statement or as required by law. Once the retention period has passed, we will securely delete or anonymize the data to ensure privacy.

7. Your Rights
If your information is featured anywhere or a photograph or video and you wish to exercise any of the following rights, you can contact us at office@pukekoblueltd.co.nz:

• Access: Request a copy of any data or photographs that may include you. 
• Correction: Request that we correct or update any inaccurate information related to the data or image.
• Withdrawal of Consent: If you no longer wish for your data or image to be used, you may withdraw your consent, and we will stop using your photograph in new materials (though prior uses may not be fully retractable).

8. Children’s Privacy
We do not intentionally collect or use photographs of individuals under the age of [13/16] without parental or guardian consent. If we learn that we have inadvertently used a photo of a minor without appropriate consent, we will take steps to remove the image and obtain proper authorisation.

9. Updates to This Privacy Statement
We may update this Privacy Statement periodically to reflect changes in our business practices or legal obligations. When updates occur, we will revise the “Last Updated” date at the top of the document.

10. Contact Us
If you have any questions or concerns about this Privacy Statement or how we handle photos and personal data, please contact us directly: deborah@pukekoblueltd.co.nz or call (03) 384 8972